I have been running since I joined the track team my sophomore year of high school. When I started, I had no clue about running shoes. I stood in front of the giant shoe rack at Dick’s Sporting Goods with hundreds of options in front of me and selected a pair of Nike running shoes. I can’t recall the style, but they cost about $70. To a sixteen year old, that is a lot of money! They had to be pretty good, right?
Those shoes worked for me during my first track season, but I learned more about running shoes and my own preferences as I got more into running. Eventually my shoe of choice cost me $120, but I don’t mind. I hope that running would stave off the costs of the health issues that arise from inactivity, and you can’t put a price tag on that. This did make me wonder, though: why are some shoes more expensive than others? What is the difference between shoes that cost $70 and shoes that cost $120 or more?