This week, in an attempt to justify the time-delayed coverage of the Olympics, NBC explained that they did this, in part, to appeal to the majority of Olympic viewers: women. Apparently, we don’t really care about sports and timely results, we just watch for the human interest stories behind each amazing Olympic feat. As NBC has stated, it’s not about competition for us ladies. No no, far be it from us to care about the sports part of sports, because we just care about Phelp’s new baby (be still my ovaries!). His potential for a record-breaking Olympic medal count? Bor-ing.
Except that is completely untrue, as shown by the interweb’s outrage over NBC’s coverage. Personally, I do care about the results, so much so that I’ve had to temporarily send my emailed news updates to spam so I don’t inadvertently discover winners before primetime coverage starts. Yes, I also care about the stories behind the athletes but that’s not because I’m a woman, it’s because I’m a human. More than anything else, I love the Olympics because of the nail-biting competition between the best athletes in the world.
As an alternative to NBC’s focus-group results, tell us why you watch the Olympics. Is it just for the human-interest stories or the competitive, fast-paced, heart-racing results? Do you only cheer for your country’s athletes or teams, or do you cheer for the individuals with the most compelling stories and hardest journey to the games?