It’s hard to come up with a new COTW intro every week. You know the drill by now. Yadda yadda yadda. It was a great week. Yadda yadda yadda. Your comments are awesome (and they ARE!) Yadda yadda yadda. We love you (and we do!) yadda yadda yadda. This week’s COTW rocks (and it does!) Yadda yadda yadda. Find out who it is.
*yadda some lame joke about suspense yadda*
Ok. Let’s skip the unnecessary intros and get to the goods! This weeks COTW is none other than Bia Sport co-founder Cheryl Kellond! Cheryl commented on Ginger’s post, Am I the Only One Running Without a GPS? with this gem:
Shhh don’t let anyone know, but more than half my runs are “run for time”. Ironic since I am a triathlete – which is by its very nature a race-focused sport. More ironic since I am building Bia aka: Garmin crusher.
Cycling is my real love. I had to train myself to be a runner. I couldn’t “learn” my body and fall in love with running with my pace and distance glaring at my from my GPS watch. And I didn’t have the personal discipline to not look at it if it was on my wrist. However i do at least 1/3 of my runs with it because the data is a great tool in teaching me how to pace myself correctly at the start of a race. I often go out too fast and I have trouble feeling my “too fast” because I am so revved up on race day. It’s also been a great motivational tool seeing my total milage increase and seeing how track work has helped my over all pace improve. That motivation has been pivotal for me to keep putting in the time on the run (when I’d sometimes rather hop on my bike).
So what’s girl to do? Clearly I can’t design a product that I wouldn’t want to use half the time. So the solution on Bia will be a “Run Naked” mode. The watch will track your distance and pace for your training log, but when you are running, all you will see is the amount of time you have been out for — and the actual time of day.
We love Cheryl’s comment for several reasons: she is the maker of a GPS watch and recognizes that sometimes we’re better not having the GPS data staring at us in the face; she’s not afraid to admit she has a problem staring at the data when it’s there AND because of that she’s designing Bia to provide the data that is so helpful in training without the downsides of having the info available to stare at for our entire workout! Thank you Cheryl for the comment AND making Bia awesome!
When Cheryl isn’t training for her next triathlon and successfully waging a campaign to fund a more women-centric sports watch against all odds, she’s a mom to 4 kids (rock on, momma!) and lives in sunny California. And we shall leave you with words she lives by and words we love:
“pretty form + pretty smile = pretty fast.”