This morning Salty forwarded a promotional email from Anthropologie, retailer of overpriced (in my opinion) luxury women’s apparel and other stuff. Guess what they have now? Activewear!
I couldn’t help but laugh – everyone is getting into the game! As much as people have blasted Lululemon, ever since it burst onto the scene and showed people that being active can be sexy, more and more luxury activewear brands have cropped up, and now even the store that made frilly aprons cool again has given into the hoardes of sweaty women waving their credit cards when they see tech fabric in a cute print or a sassy cut.
A lot of this stuff (the bras especially) is made for low-impact activity, not for running, so I have my doubts as to its durability when compared to the six-year-old Saucony shorts that still look as good as they day I bought them. (And where do you put your key in these!?) But there are still cute things I’d love to wear at the track! I’m interested to know what you all think about fashion getting into the running game.
Will you pay primo prices for primo style? Do you prefer your running gear in a more traditional “sporty” look or do you like the modern fashionista stuff? What do you look for most in your running gear, fashion or function?
As always, I’ll take your answers in the comments!