Salty’s post today on Speedism brought a story to mind that I’d like to share with you.
In the early, more conceptual days of Salty Running, there was a lot of back and forth on our logo. We knew we liked the idea of a lady running off the page, but we also knew we needed something else. A friendly face to hook people in.
I wanted to come up with an animal mascot, something adorable that everyone could see herself in. Naturally, I thought of cheetahs, gazelles, greyhounds, birds…but nothing was quite right, so I kept thinking…What kind of animal is strong and confident in its ability to get where it’s going? Then it dawned on me… Read more >>