At SaltyValu™ we know women runners are all about three things: fitness, beauty and shopping! By popular demand, we’ve combined all three of these elements to bring you #NMR – a new line of apparel just for the discerning SaltyValu™ woman! If you’ve loved fantastic SaltyValu™ products like our drug tests, our international sporting competition, our intense cross-training program or our clean eating diet cookbook, you’ll go berserk when you discover the fashion-forward options we’ve designed to ensure you look your absolute best while running … and always at an incredible price, that’s the SaltyValu™ guarantee!
What is #NMR? We’ve created a detailed profile and lookbook to get you excited to sign up for our low-cost monthly delivery service.
#NMR IS YOU
All great ideas start with great inspiration. Our designer Pimento wanted to create looks that remind us that all runners’ bodies are beautiful, so she turned to one of nature’s fiercest feminists, an animal that lives in colonies dominated by a single queen. The mother of the entire colony, she releases pheromones that leave her competitors with no sex drive, eliminating all her competition to be number one. She is a mother we can all support, a true ruler that we can emulate on the track or the roads. Best of all, these animals are completely unapologetic about their bodies.
Who is this noble creature?
#NMR IS NAKED MOLE RAT
Why the naked mole rat? You may ask. That doesn’t sound fast … or sexy. Here at SaltyValu™, the priority is placed on the runner channeling her inner rock star and chasing her dreams. We know you need to spend money on things that, even if you don’t need them, make you feel like a sexy, beautiful athletic machine. And what’s sexier than being naked?
We wanted to ensure that the #NMR Collection used only the finest materials sourced entirely from the USA. Our textile specialist, Cinnamon, scoured high and low to find pieces that were not only perfect for our concept, they’re actually one-of-a-kind.
Naked mole rats live in hot, high-humidity tunnels where their hairlessness allows them to sweat more efficiently to stay cool. We applied this concept to the truly evolutionary science-based design of the SaltValu™ line. More nudity means better adaptation for warm weather on race day.
From Designer Pimento Martini
I conceived of this collection as this seemingly foul creature, the Naked Mole Rat, shows us that we’re more than the flesh we show to the world. We don’t have to fit the mold for the traditional feminine ideal to be badass. When I slip into my race kit I am proclaiming: This is ME. Naked. I’m laying myself on the line and asking to be taken seriously at face value, as-is. I am done covering up and hiding the very real aspects of myself to fit some mysogynistic fantasy. Try to beat me. Just try.
Remember, #NMR isn’t just an apparel collection, it’s a movement. We don’t just wear #NMR, we are #NMR. Join the burrow and show off your mole rat style on Instagram with the #weareNMR hashtag. Anyone who shows off a race day photo in our race kit will receive a special high five and a year’s supply of street cred.
What running fashion trends should SaltyValu™ take on next?