The global wellness industry was worth $3.7 trillion in 2015, according to research from the Global Wellness Institute. It’s an absolutely booming market that keeps growing, and new offerings pop up daily — from that anti-aging skincare your friend is hawking on Facebook to gadgets to track your everything, you can spend a lot of money on “wellness.” (Whatever that means, exactly.) But running is above all that, right? Just a pair of shoes and you’re ready to go!
A pair of shoes! HA! Those cost you at least $120. Plus wicking socks, shorts, a sports bra that does its job, wicking shirt. Compression socks, sunglasses, foam rollers, strength and cross training classes, massage therapy, wireless headphones, streaming music subscriptions…
Okay, never mind. Running is as bad as the rest. Heck, you could do yoga without even having a mat — and you don’t need shoes.
But we love running and all the miscellany that comes with it. Here’s some trends we’re following for 2018:
- Wearables adding payment options — Fitbit and Garmin both have a payment feature on new devices, but both are “fitness” wearables, not from their running lines.
- Continued growth in virtual and online training programs, like Jasyoga and Aaptiv, plus brick-and-mortar gyms adding their own streaming services (like FlyWheel).
- Boutique studios continuing to grow into ever-increasing niche markets — but also banding together through gym passes that allow you to go to multiple studios on one pass.
- A focus on mindfulness and other cognitive training.
- High intensity workouts start to fade, including HIIT and Crossfit, being replaced by LIIT (Google this and you get a lot of Long Island Iced Tea recipes; we’re cool with that) and functional training.
- Digital burnout. While metrics and wearables remain popular, a subset of athletes just can’t even with Strava any more. Remember when running was the one time you could be without your phone?
Now, tell us! What trends are you watching this year? What do you love, and what do you hate?